Ukraine News: 👩‍🔬 The global audience’s perception of governance, exports and people, as components of the nation brand of Ukraine i…

👩‍🔬 The global audience’s perception of governance, exports and people, as components of the nation brand of Ukraine improved the most in 2022. ⚖️According to the results of the Anholt-Ipsos Nation Brands Index 2022, governance has become the component of the national brand of Ukraine, the perception of which has improved the most. This concept is defined as the perceived competency and honesty of government and its treatment of citizens , as well as global behavior in the ar…eas of international peace and security, environmental protection, and others. Attitudes towards Ukraine’s exports have also improved: Ukraine has jumped to 34th in 2022 among 60 counties in terms of people’s willingness to buy the country’s products. (in 2021, Ukraine was in 46th place)🛍️ With the increased score for the perception of Ukrainian people, the general desire to have a close friend or hire people from Ukraine has risen as well🤝 🔗Find more insights in the “Ukraine’s Global Perception Report 2022” available for free use: https://bit.ly/3kJheoS