📈 In the Anholt-Ipsos Nation Brands Index, Ukraine has climbed one spot to 47th position in 2022. Ukraine’s brand score has been rising slightly more steeply than the average country since 2014.🏆 🌍At the same time, in Brand Finance’s Global Soft Power Index 2022, Ukraine ranks 37th (up from 51st) with a 44.3 soft power score. It added 10 points to its soft power score over the year, more than any other nation in the study, largely driven by a substantial increase in its influence 💬As the introduction to the 2022 Global Soft Power Index edition states, «Ukraine is providing a masterclass in the use of soft power to galvanize global opinion, using conventional and social media to win the argument». 🔗Find more insights in the “Ukraine’s Global Perception Report 2022” available for free use: https://bit.ly/3kJheoS
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